Link Exchange - Explained!

Link Exchange is a very important aspect of SEO and a vital
source of getting targeted traffic. Let us first see what
actually Link Exchange refers to. Link Exchange refers to
swapping of Links with another Webmaster! You put his (other
webmaster's) site's Link at your web site and in return he puts
a Link back to your site from his web site and at that point we
say the Links have been exchanged! How to get our Link
Exchanged? This is a nice question though quite simple to
answer! What you do is just search for sites of your keywords!
These are the sites to which you are competing! You would see a
large number of sites coming up! You don't have to Exchange
Links with all of them. Just contact a few 10-20 site's
webmaster per day, and do this very politely to have a Link
Exchange. I am showing how I used to do in my early days! Dear
Webmaster, This is "YOUR NAME" webmaster of http://YOURsite/ I
visited your website and felt that your site and my site's
content could benefit our visitors. My site has very high
quality content that is updated quite frequently and hence could
be very useful. I have put a Link of your site at
http://theURLwhereYOUplaceTHEIRsite with the details as obtained
from your site! In exchange I request you to put a Link back to
my site with following details //Give the details here as
follows... Title: URL: Description: //and always include html of
your Link Back details also. By this way you are helping the
webmaster to save his time! *Note: A very important thing is
your Title, that is also called anchor text! That is what the
search engine robots see to know that this is the "THEME" that
this site is based on! So choose this Title very carefully. We
keep our 'primary keyword' there and you could also do this!
Please give at least 7-10 days to the webmasters to put a Link
Back to your site! As you see those TOP guys have a loads of
work to do... just think! Now a days, you may see various Link
Exchange Software. These are very good solutions for Exchanging
Links quickly and easily. Just fill in the form and you are
done! Now another great way is to join a Link Exchange programs
arranged by various sites. They care for every thing from Step
one, introducing the webmaster to check the links and then
finalizing the Link Exchange. Few good Link Exchange programs
are http://www.linkmarket.net http://www.honestlinks.net
http://www.monsterlinkswap.com These are the three programs that
I personally use and would highly recommend to you all. Now I
talked about targeted traffic at the beginning... So where is my
targeted traffic? They are right there! You remember whom you
emailed and exchanged links with? With your competitors! Suppose
you exchanged links with 1000 sites and even if they send 1
visitor to your site then... just analyze for a minute!
Thousands of targeted traffic towards your site! Now do you
remember I talked about anchor text! Search engines just look
for the anchor texts and rank accordingly! The more place you
find to place your anchor text the higher ranking in the search
engines you get! And we already know that 85-90% of traffic
comes from search engines and they are targeted... what could be
more targeted than somebody typing the thing you offered! That's
the reason Link Exchange is very important. So when you do Link
Exchange campaign just remember the above information and you
would do quite well!

About the author:
Manish Kumar Pandey is an Engineering student, webmaster of
website on online home based business opportunity small,
internet home based business opportunity and
a quick trainer. He has helped many people to enhance the looks
and run a successful site!